Artistic Renovations

2024 Marketing & Rebrand Proposal

Tell your story… from concept to creation.

Thank you for taking the opportunity to review our brief proposal and the following examples of our work. We’ve had the pleasure to serve many amazing clients over the years, however, in appreciation of your time, we have limited these projects to the most applicable.

Video Examples

Back Forty: Storybrand Video

Liv and Tanner Berg came to us wanting a video that could encapsulate their family story, how Back Forty came to be, and how they aim to provide value to their clients. This was the perfect video project for a Storybrand approach. They already had an established brand for this company so we used what was in place to build out a story outline, interview questions and a shot list (with some creative input from Liv). We love working with clients that are passionate and we can collaborate creative ideas!

Moriet Miketa: Home Tour Reel

This is an example of taking a long-form home tour video and cutting it into a reel (aspect ratio set for Instagram). We included key features of the home to highlight to give the viewers an overview of the tour. Then, if this video piques their interest, the copy in the social media post would lead viewers to her YouTube channel to view the full tour for additional features of the home.

Website Example

We built this website for DeVos Builders which incorporates the full-meal-deal of what DV can offer, leaning heavily on pro imagery and videos to do the talking. We completed a Storybrand Exercise with Gerrit and pulled small pieces of his old website to write the copy and headlines throughout.

Photo Examples

Project Description

Digital Vendetta will produce video and photo marketing content of the utmost quality to highlight the services and quality work that Artistic provides. A storybrand video will tell a brief background of the company, but the main goal is to show that you understand your client’s needs and strive to make their lives better. Promotional and testimonial pieces will be used to “show off” the services offered and hear firsthand from other clients like them, why you are the right choice. Photography will be captured during production days for these videos for additional content to be used on the new website and social media posts. DV’s goal is to showcase the impressive work that your team accomplishes every day.

Deliverables

• Storybrand Exercise

  • DV will guide you through the Storybrand Exercise which will make up the key components of your brand and story. This exercise will simplify your message and focus on how your product or service will guide your customers to be the hero in their own story.

• 1 (2-3 minute) Storybrand Video

  • This video will include interviews with you and testimonial statements from 2 clients. It will live on the website and can be used for social media, email blasts, etc. Think of this video as the foundation that the rest of the content is built upon.

• 2 (60-90 second) Case Study Videos

  • These videos will highlight current or past projects that you have collaborated on for design and renovation. These stories will be pulled from the testimonial statements we capture from your clients and paired with b-roll footage of their homes.

• 6 (15-30 second) Social Media Reels - Vertical or Horizontal aspect ratio

  • These videos can highlight the different services you offer, testimonials from clients, project highlights, or a mixture of these. These can be used as an actual commercial that can be sent to local TV and digital advertising, as well as social media and specific web page pieces.

• 40-50 Edited Photos

  • Photos will be captured during all production days to be used on the updated website, social media, print materials, etc.

• Updated Website

  • We will use existing content from your website and new video/photo content that we capture to build out a new website on Wix. Using the information we gather during the Storybrand Exercise, we will update the copy and all branding aspects. Wix is a user-friendly platform and will be easy for you to manage on the backend after it is built.

• Company Rebrand

  • DV will work with you to rebrand Artistic Renovations to better represent the breadth of services you offer as a duo. This will include a new logo and branding (colors and fonts).

Budget

The below budget reflects the cost for the storybrand video, short-form videos, and photography.

• Production Days:

  • 2 days x $3,500/day = $7,000

    • 1 half-day is dedicated to conducting interviews with Kate & Bryan.

    • 1 half-day is dedicated to capturing b-roll/photos with Kate & Bryan.

    • 1 full day is dedicated to capturing b-roll/photos at selected homes and your team “in action”.

    • Includes a 2-3-person team, pro cameras and drones, lighting package, and audio recording.

• Pre and Post Production: 12 days x $925/day = $11,100

  • Includes account management, conceptual meetings, creative planning and storyboarding, scheduling, editing (video & photo), rendering, and delivery.

• Music: $300

  • Selection and acquisition of audio bed.

Budget for Remaining Deliverables

• Storybrand Exercise: 3 hours x $200/hour = $600

  • Includes DV CEO and Account Manager guiding you through this exercise and delivery of exercise summary.

• Updated Website = $4,500

  • Includes the cost of a third-party designer and DV project management and creative direction.

• Rebrand: 20 hours x $105/hour = $2,100

  • Includes the cost of a third-party designer and DV project management and creative direction.

Total = $25,600

Thank you for taking the time to review this proposal. We’d be happy to adjust the scope to better fit your needs if we collectively discover that we could accomplish your goals with less time or resources than are listed above. Take care!