Congdon Orchards
2024 Marketing & Rebrand Proposal
Tell your story… from concept to creation.
Thank you for taking the opportunity to review our brief proposal and the following examples of our work. We’ve had the pleasure to serve many amazing clients over the years, however, in appreciation of your time, we have limited these projects to the most applicable.
Video Examples
Storybrand Video
A storybrand video is a great way to make a personal connection to your brand and show your viewers the personality and values behind your business, and establish a relationship of trust and loyalty with your customers. Ultimately, a storybrand video shows customers how your products/services can solve their problems and better their lives. These videos can range from 3 minutes to 10 minutes, depending on your story and preference.
In this video for GS Long, they wanted to highlight their commitment to their growers and the strong relationships they build over the years with their customers.
Short-Form Storybrand Video
It’s always important to have short, concise, and more digestible content for your soicla media channels. A short-form storybrand video can be used as a teaser to drive your audience to your website to view the full story. This can also be used in any sales presentations as an introduction or elevator pitch.
GS Long was able to use this “teaser” video at an internal event to create excitement within their team.
Short-Form Video: Highlight
Incorporating short videos on your website not only helps with SEO and page retention, but it can also efficiently inform viewers of the content on a specific page. These videos are also a great sales tool to give your potential customers an “inside look” into your organization.
Sage Fruit was looking for a short educational video about their cherry process. This video was used to inform customers that do no have the opportunity to visit their facilities to see what the process looks like from orchard to loading trucks.
Our team also created social media videos from this full length video to break it up into 3 steps. You can view those videos here:
Social Media Video
Sometimes, the footage can do all of the talking! Including graphics on screen paired with video footage provides additional information and more captivating visuals for the viewer.
Smart Apply was looking for a compilation video to promote their products. We selected the best footage from different videos to show off the product capabilities.
Social Media Reel
We can also create social media videos in a vertical format for a better viewing experience on platforms like Instagram and Facebook Reels.
Website
We built this website for DeVos Builders which incorporates the full-meal-deal of what DV can offer, leaning heavily on pro imagery and videos to do the talking. We completed a Storybrand Exercise with Gerrit and pulled small pieces of his old website to write the copy and headlines throughout.
Branding
Below you will see a variety of examples of branding we’ve done for several organizations. From real estate to ag and tech, we’ve helped many companies develop a brand that represents who they are and what they represent. Whether you’re an established organization that is looking for a refresh or a start-up ready for launch, we’re excited to help you create something you’re proud of!
Photo Examples
Project Description
Digital Vendetta will produce video and photo marketing content of the utmost quality to highlight who Congdon Orchards is and educate the community. A storybrand video will tell a brief background of the organization, but the main goal is to show that you understand your grower’s needs and strive to make their lives better. Promotional and testimonial pieces will show potential customers firsthand experiences from other growers like them, why you are the right choice. Photography will be captured during production days for these videos for additional content to be used on the new website and social media posts.
Deliverables
1 (2-3 minute) Storybrand Video
This video will include interviews with the Congdon leadership team and testimonials from grower customers. It will live on the website and can be used for social media, email blasts, etc. Think of this video as the foundation that the rest of the content is built upon.
1 (60-90 second) Short-Form Storybrand Video
A short-form video can be used on your social media channels to help drive viewers to your website to learn more about your organization.
1 (60-90 second) Additional Short-Form Video
We will create an additional short-form video that can cover any topic you find important to independently highlight. This video could highlight a grower testimonial, focus on Congdon’s crops, spotlight a specific service, etc. Our team can help guide you on this after collecting interviews.
4 (30-60 second) Social Media Videos
These videos can highlight the different aspects of your organization, provide informative information to your audience, or testimonials from growers. These can be used for digital advertising, as well as social media and specific web page pieces.
Photography Package
Photos will be captured during all production days to be used on the updated website, social media, print materials, etc.
Updated Website
DV will build out a new website on Wix for a more functional and informative site for viewers. We will work with your team on copywriting and website layout. Wix is a user-friendly platform and will be easy for you to manage on the backend after it is built.
Company Rebrand
DV will work with you to rebrand Congdon Orchards to better represent the organization. This will include a new logo and branding (colors and fonts).
Budget
The below budget breaks out the cost for each of the above deliverables.
Storybrand Video
Production Days:
2.5 days x $3,500/day = $8,750
These days are dedicated to capturing interview and b-roll footage with Congdon leadership and grower customers. During these production days, we will be capturing all of the footage we need for all deliverables.
Includes a 2-3-person team, pro cameras and drones, lighting package, and audio recording.
Pre and Post Production: 4 days x $925/day = $3,700
Includes account management, conceptual meetings, creative planning and storyboarding, scheduling, editing, rendering, and delivery.
Short-Form Storybrand Video
Pre and Post Production: 1.5 days x $925/day = $1,387.50
Includes account management, conceptual meetings, creative planning and storyboarding, scheduling, editing, rendering, and delivery.
Additional Short-Form Video
Pre and Post Production: 2 days x $925/day = $1,850
Includes account management, conceptual meetings, creative planning and storyboarding, scheduling, editing, rendering, and delivery.
Social Media Videos & Photography Package
Pre and Post Production: 3 days x $925/day = $2,775
Includes account management, conceptual meetings, creative planning and storyboarding, scheduling, editing, rendering, and delivery.
Updated Website
$4,500
Includes the cost of a third-party designer and DV project management and creative direction.
Rebrand
20 hours x $105/hour =$2,100
Includes the cost of a third-party designer and DV project management and creative direction.
Total = $25,062.50