Intel - 2021 Proposal
Video Creation
Our goal at Digital Vendetta is to help our clients clarify their messaging and better connect to their customers. We do this by gaining external perspective and finding authentic storylines to build trust through the use of cinematic storytelling. We are extremely grateful to work with amazing people and organizations that are passionate about what they do and the greater positive impact their work will have on how our communities live and grow. Here’s a quick look at some of the fun projects we undertook last year.
Project Description
Digital Vendetta will produce video and photo marketing content for Intel that will highlight successful POCs that Intel has completed, thus driving awareness and intrigue through the target demographics in this field and business units, as well as other potential POC partners. We will drive these stories in an informative and empathetic manner in order to show Intel as a leader that understands how to make positive impacts on other companies, communities, and the world as a whole.
Deliverables
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Three Non-5G Open Innovation Lab POCs: Sacramento + One in Q3 and Q4
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One 5-7 minute video that outlines the customer need, highlights key obstacles that precluded a previous solution, and presents an overview of the solution. It will include brief interviews with someone from each participating POC company, including the customer. The interviews may be conducted remotely, but the overall video will include on-site footage.
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One 2-3 minute video that briefly summarizes the customer need and presents the solution. It will include an Intel interview. Other interviews are optional and driven by the story.
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Additional 2-3 minute video centered around one of the POC partner companies instead of Intel.
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One 30-60 second video briefly summarizing the customer need and solution, suitable and formatted for social media posting.
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Ten high-resolution images suitable for print and marketing materials.
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Two 5G OIL POC highlights:
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One 2-3 minute video that briefly summarizes the customer need and presents the solution. It will include an Intel interview. Other interviews are optional and driven by the story.
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Additional 2-3 minute video centered around one of the POC partner companies instead of Intel.
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One 30-60 second video briefly summarizing the customer need and solution, suitable and formatted for social media posting.
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Five high-resolution images suitable for print and marketing materials.
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Timeline
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Sacramento project to be shot in late July / early August and finished middle of August
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One Non-Lab in Q3 + One 5G OIL in Q3
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One Non-Lab in Q4 + One 5G OIL in Q4
Budget
With the potential POCs still being up in the air for discussion, we have made conservative assumptions on the following budget and scope. These assumptions include airfare and travel costs to be determined by filming locations, number of interviewees and their locations, etc.
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On-Site Production Days: 10 days @ $4,500/day = $45,000
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Includes 3 person team, pro cameras and drones, lighting package, and audio recording
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2 additional filming and travel days to capture content in Sacramento/ Dallas (Caroline Chan)
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2.5 days filming and travel at Q3 location
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2.5 days filming and travel Q4 location
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3 additional days for any additional filming needs
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Virtual Interview Production Time: 2 days @ $2000 = $4000
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15-20 virtual interviews in total @ 1 hour per interview
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Pre Production: 7 days @ $625/day = $4,375
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Includes conceptual meetings, creative planning and storyboarding, scheduling, casting and location direction
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Post Production: 40 days @ $725/day = $29,000
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Includes 10 days of editing, graphic design, audio and color treatment, etc for each Non-Lab POC and 5 days for each Lab POC
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Music: $600
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Selection and acquisition of audio bed for all videos
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Travel: Assumes two trips to locations on the West Coast, one additional to Sacramento, and one additional. This also assumes a three person team and relatively short notice for booking.
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Airfare: $2200/trip x 4 = $8,800
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Ground travel: $1,000
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Lodging: $1800/trip x 4 = $7,200
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Total = $99,975