NW Asphalt
2022 Marketing Proposal
Video Creation
We love our job. We love our clients. We especially love when we can help other local companies succeed. Here is a quick look at some of our favorite moments in the last year. We sure are so lucky and grateful to have such a wide variety of clients, allowing us to explore many industries and taking a different approach to each project.
Tell your story… from concept to creation.
Thank you for taking the opportunity to review our brief proposal and the following examples of our work. We’ve had the pleasure to serve many amazing clients over the years, however, in appreciation of your time, we have limited these projects to the most applicable.
Devos Builders: Storybrand Video
A storybrand video is used to show your customers how you or your products/services can solve their problems and make their lives better. This video shows that Gerrit DeVos and his crew do not cut any corners or hold back when it comes to building the home of your dreams because you deserve a home that will last generations.
Rankin: Testimonial Vignette
Our team created a few product videos for Rankin Equipment. We interviewed Rankin employees and their clients to show off their equipment and capture testimonials. These videos were used as sales tools and social media promotional posts.
DeVos: Product/services Ad
This is an example of a products or services ad. The goal of this video was to show DeVos Builders’ past projects and create urgency for viewers to contact him ASAP. The copy for this ad was inspired by the website, which we redesigned for them this year - devosbuilders.com.
Website Example
We just finished up this website for DeVos Builders that incorporates the full-meal-deal of what DV has to offer, leaning heavily on pro imagery and videos to do the talking. We paired this site build with social media campaign and are seeing great results.
Photo Examples
Project Description
Digital Vendetta will produce video and photo marketing content of the utmost quality to highlight the services and quality work that NW Asphalt provides. A storybrand video will tell a brief background of the company and introduce key employees, but the main goal is to show that NW Asphalt understands its clients’ needs and strives to make their lives better. Promotional and testimonial pieces will be used to “show off” the services that are offered and hear firsthand from other clients like them, why NW Asphalt is the right choice. Photography will be captured during production days for these videos for additional content to be used on the updated website and social media posts. DV’s goal is to showcase the impressive work that your team accomplishes every day.
Deliverables
1 (2-3-minute) x Storybrand Video
This video will include interviews of employees as well as testimonials from clients. It will live on the website and can be used for tradeshows, social media, email blasts, etc. Think of this video as the foundation that the rest of the content is built upon.
2-3 (30-60-second) x Promo Videos
These videos can highlight the different commercial and residential services that are offered, testimonials from clients, project highlights, or a mixture of these. These can be used as an actual commercial that can be sent to local TV and digital advertising, as well as social media and specific webpage pieces.
30-40 Edited Photos
Updated Website
We will transfer the current website from WordPress to Wix. This will allow for easier use for your company over time and the ability for your team to make quick additions/changes. We will use the new video and photo content that we capture to refresh the website as well as any branding or copy that needs to be updated.
Social Media Consulting
Our team will help update the current Facebook page and build an Instagram account and any other social media channels that are necessary or requested. The Instagram page can then be embedded in the website as a way to always have current project news updating on the site.
Graphic Design
Create several ad graphics to use for print advertising. We will need your team to decide on the messaging/CTA and we will put together different options to use throughout the year.
Budget
The below budget reflects the cost for the storybrand video, promo videos, and photography.
Production Days:
2.5 days x $2,500/day = $6,250
1 half-day spent conducting interviews with staff and clients and 2 days capturing b-roll of services on site at jobs or at your shop/office.
Includes 2-person team, pro cameras and drones, lighting package, and audio recording.
Pre and Post Production: 10 days x $725/day = $7,250
Includes conceptual meeting, creative planning and storyboarding, scheduling, casting and location direction, editing, rendering, and delivery.
This includes both video and photo editing.
Music: $200
Selection and acquisition of audio bed.
Budget for Remaining Deliverables
Updated Website: $3,500
Social Media Consulting: $95/hour
Graphic Design: $95/hour
Total: $17,000 - Friends and Family Discount = $16,150 + any additional hourly costs for social media or graphic design (billed monthly)